Casa Haurora is a real estate developer focused on creating contemporary residential spaces with a strong sense of identity and place. For Casa Hemera, one of its residential projects, the challenge was to develop a distinct visual identity that could live within the Casa Haurora universe while giving the development its own personality. The concept centred on the idea of home as a feeling: a place to slow down, breathe, and reconnect.
The identity translates this sense of refuge into a visual language that feels warm, sophisticated, and quietly contemporary: moving away from the expected language of real estate to create something more human and aspirational. The campaign’s message, “O seu lugar no mundo” (“Your place in the world”), became a natural expression of this positioning.
The identity balances softness and structure through a muted, earthy palette of sand, sage, charcoal, cream, and coral, paired with a considered typographic system. Graphic symbols and patterns extend the brand beyond the logo, creating a flexible visual vocabulary that can move naturally across different touchpoints while maintaining a distinctive sense of place.
Casa Hemera is one of Haurora's developments.
Rather than relying solely on architectural imagery, the art direction brings the identity to life through lifestyle photography and moments that feel intimate, tactile, and lived-in.
