The new identity for Arts in the Parks captures the grassroots energy and openness of Toronto Arts Foundation's initiative that brings free arts experiences to parks across the city.
Trees from each of AITP’s six neighbourhoods became the starting point for a colourful, versatile set of leaves: an evolving visual language that feels distinctly local while leaving plenty of room to play.
The leaves become an ever-evolving toolkit: as patterns, compositions, and frames for performers and imagery. Most recently, they came to life as little creatures, adding a sense of wonder that reflects the family-friendly spirit of Arts in the Parks.
PHOTO CREDITS: KAT RIZZA
