For Mayor's Evening for the Arts debut Party 2024, the creative concept (IN) BLOOM explored art through the cycles of nature: starting with a single seed and evolving into an endless, surreal garden of possibility.
The visual identity combined a futuristic botanical aesthetic with touches of retro-futurism, bringing together the organic beauty of nature with the energy and wonder of technology. Rather than treating the event as a static visual system, the direction embraced experimentation, allowing colour, form, distortion, and unexpected compositions to create a world that felt constantly in motion.
